The 24th Eurus Convention officially kicked off in Le Touquet, France, on Wednesday 3 July, with a cocktail reception and delightful buffet dinner at the fabulous Westminster Hotel.
It was with great pleasure that the EMEA region’s executive director, Stephen Hamlet (London), accepted the invitation of Sébastien Bouchindhomme (Paris), the Secretary General of Eurus, and attended the convention, representing BKR International.
The Eurus alliance consists of some 45 member firms throughout France, seven of whom are direct members of BKR International. All sessions were naturally conducted in French, which tested our regional director’s knowledge of the language he had learnt several years ago at school yet seldom practised since.
On the Thursday morning, following a charming welcome from the President of Eurus, Benoît Desbois (Orléans),presentations commenced with a look at what lies ahead on the horizon for the Eurus alliance, followed by an interesting and most encouraging presentation on the Franchise initiative.
Stephen Hamlet then presented a current overview of BKR International, paying particular attention to the EMEA region. He started with a brief introduction in his very best ‘French’ but soon drifted into his much more familiar English language. Jacqueline Wolfovski (Paris) was on hand for any necessary translation and Pascal Bejon (Paris) kindly summed up at the end in his (presumably much better) French!
The presentation was received very well and deemed of great value to those delegates of Eurus firms who do not get involved in the events and conferences of the international association, helping them learn more about the benefits of belonging to BKR International and the resources available to their firms, their clients and their target clients.
The remainder of the morning consisted of reports from the leaders of various business practice groups within Eurus.
After lunch, breakout sessions commenced which provided opportunities for delegates to work together to come up with ideas and solutions to practical case studies (and for our executive director from London to continue to test his understanding of the French language!)
The Thursday night was reserved for a most splendid gala dinner of French gastronomic cuisine, fine French wines, along with magician tricks and a “karaoke game” whereby each table had a chance to complete the lyrics to the end of a song in order to win the prize.